Rooted in the Region

Evolving with Dubai

In the last two decades, the face of mainstream media has changed beyond recognition. As evolution attains breathtaking velocity, adaptation and innovation have been the name of the game. Even so, having deep roots have never mattered more – that is what keeps Prochannel Advertising relevant and reliable.

About us

From the era when Print was king, through the rise of Radio, Television and Outdoor Advertising, Prochannel Advertising has adapted to the shift in media patterns, moving with market dynamics and staying fresh at every turn. Besides shaping its goals and strategy, this media and production experience, gained over two decades, has equipped the team to provide digital-era solutions to clients from developing content, web design and digital media campaigns tailormade for defined brand objectives.

Portfolio of Services

Media planning and buying

Over two decades of experience in the traditional media grounds of the Gulf has given the Prochannel team an undeniable edge in Radio, TV and Print Advertising, which continues well into the digital age. The unmatched professional edge and familiarity with the market have always translated to the advantage of the client – a vital factor that made Prochannel preferred media partners rather than mere service providers. For instance, the relationship with leading channels helped to ensure the best rates for clients while maintaining an AVR.

Media production – Radio spots and TVC

Serving audio-visual content with uncompromising quality and unmatched value, Prochannel has produced thousands of commercials in all major languages spoken in the UAE including English, Arabic, Tagalog, Urdu, Malayalam, Hindi, Tamil, Farsi and more. The legacy of a professional talent data base and a highly skilled inhouse team supported by the latest edit suite have always resulted in market-leading quality.

New media content:
Cost-effective quality production

The package of communication has changed along with technology and media preferences. The frequent need for consistent reach through engaging content is demanding budget-friendly quality content for social media platforms, which is reflected even in corporate communications. Prochannel works with diverse levels of production equipment and talent to provide customized solutions for clients.

Web solutions and digital marketing

Right from developing content and populating websites to web development and optimizing web sites, the Prochannel team of digital specialists and content creators are in sync with the fast-evolving digital marketplace of today.

PR & Events – The dynamic equation

The extensive experience and bonding with clients over the years have resulted in an extension of services for brand building – through engaging events, celebrity management and public relations. Developing concepts and content, realization of the concept, artist coordination and contract management and event management are all tailormade by the team to suit the short-term and long-term goals.

Media planning and buying

Over two decades of experience in the traditional media grounds of the Gulf has given the Prochannel team an undeniable edge in Radio, TV and Print, which continues well into the digital age. The unmatched professional edge and familiarity with the market have always translated to the advantage of the client – a vital factor that made Prochannel preferred media partners rather than mere service providers. For instance, the relationship with leading channels helped to ensure the best rates for clients while maintaining an AVR.

Media production – Radio spots and TVC

Serving audio-visual content with uncompromising quality and unmatched value, Prochannel has produced thousands of commercials in all major languages spoken in the UAE including English, Arabic, Tagalog, Urdu, Malayalam, Hindi, Tamil, Farsi and more. The legacy of a professional talent data base and a highly skilled inhouse team supported by the latest edit suite have always resulted in market-leading quality.

New media content: Cost-effective quality production

The package of communication has changed along with technology and media preferences. The frequent need for consistent reach through engaging content is demanding budget-friendly quality content for social media platforms, which is reflected even in corporate communications. Prochannel works with diverse levels of production equipment and talent to provide customized solutions for clients.

Web solutions and digital marketing

Right from developing content and populating websites to web development and optimizing web sites, the Prochannel team of digital specialists and content creators are in sync with the fast-evolving digital marketplace of today.

PR & Events – The dynamic equation

The extensive experience and bonding with clients over the years have resulted in an extension of services for brand building – through engaging events, celebrity management and public relations. Developing concepts and content, realization of the concept, artist coordination and contract management and event management are all tailormade by the team to suit the short-term and long-term goals.

There are no big or small clients. Only partners that we grow with.

At Prochannel, service isn’t determined by the size of the budget. Whether it is a few thousands or a few millions, our aim is to maximize the reach and result. In our business, we are guided by two facts: 

  • Today’s thousands lead to tomorrow’s millions. 
  • And in our client’s growth lies ours.

We are stakeholders in our client’s growth.

Old values. New vision.

“…A customer is not an interruption of our work. He is the purpose of it. He is not an outsider of our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so.”
– Mahatma Gandhi

Call it old-fashioned, but this principle of commitment to a business relationship helps us understand client needs better, provide solutions with insight and go the extra mile without being asked. In fact, we have taken the above definition one step ahead – “The customer is not just a part of our business, but a partner.”

As a company, Prochannel Advertising has also adhered to the pragmatic vision of Mahatma Gandhi about self-reliance. Upholding ethical business practices and a no-backlog-policy, Prochannel has remained a zero-debt company from inception.

For Prochannel Advertising and our clients, the unique combination of old values and a new vision has worked wonders in the way we do business.